#IsobarIndiainBrief with Chief Growth Officer, Shekhar Mhaskar

#IsobarIndiainBrief is a series of short interviews with our people who answer key questions about our business and industry in a sentence or less. For this edition, we spoke to Isobar India Chief Growth Officer, Shekhar Mhaskar.

• What does experience mean to you?
  Gives you the courage to tread into the unknown.
• What should marketers not live without?
  The fire in the belly to experiment and take risks.
• Consolidation is at its peak. What is the role of agencies today?
  Do an Avengers, every day.
• What’s your view on Innovation?
  Do it only if it’s for the greater good.
• What is the future of brand experiences?
  Immersive, personal, empathetic.
• Tell us what makes Isobar different and better.
  It empowers employees and brands to take the plunge with confidence.