#IsobarIndiainBrief with Creative Director, Rohit Mukherjee

#IsobarIndiainBrief is a series of short interviews with our people who answer key questions about our business and industry in a sentence or less. For this edition, we spoke to Creative Director, Rohit.

What does experience mean to you?

A long exposure shot of diversity; resulting in a photograph that narrates as well as demands stories of various hue.

What should marketers not live without?

Know ‘WHY’ they need to be in the market before they start to market.

Consolidation is at its peak. What is the role of agencies today?

Be like Krishna — the charioteer. Constantly micro-advise for the mega battle ahead.

What’s your view on Innovation?

Make sure it’s a result of a purpose, howsoever small. Else it’s a gimmick.

What is the future of brand experiences?

It’ll be like a bed-time story. Personal, intimate ad leaves you in a comfortably happy space.

Tell us what makes Isobar different and better

The people and their restless thinking, which fortunately isn’t linear.