#IsobarIndiainBrief with Creative Director, Vibhor Yadav

#IsobarIndiainBrief is a series of short interviews with our people who answer key questions about our business and industry in a sentence or less. For this edition, we spoke to Creative Director, Vibhor.

What does experience mean to you?
A story-well lived and narrated umpteen times thereafter.

What should marketers not live without?

Purpose. And a tinge of craziness.

Consolidation is at its peak. What is the role of agencies today?

Expert Mixologist — get the mix right, serve it well!

What’s your view on Innovation?

It is the means, not an end. It is important for us to remember this.

What is the future of brand experiences?

Uncomplicated. Human-centric.

Tell us what makes Isobar different and better

The mix of people here — it’s magical!