#IsobarIndiainBrief with Executive Creative Director, Anadi Sah

#IsobarIndiainBrief is a series of short interviews with our people who answer key questions about our business and industry in a sentence or less. For this edition, we spoke to Executive Creative Director, Anadi Sah.

What does experience mean to you?

Any instance that qualifies to be a Jamais vu moment and is contagious

What should marketers not live without?

Sense of responsibility towards outcomes.

Consolidation is at its peak. What is the role of agencies today?

Not a jack but being a master of all trades.

What’s your view on Innovation?

Use it, but wisely.

What is the future of brand experiences?

Artificial Intuition & MI driven, Sensorial & Hyper personalised.

Tell us what makes Isobar different and better

It’s an agency that values and nurtures both emotion and rational intelligence.