#IsobarIndiainBrief with Sr. Director Media Buying, Priyanka Shah

#IsobarIndiainBrief is a series of short interviews with our people who answer key questions about our business and industry in a sentence or less. For this edition, we spoke to Sr. Director of Media Buying, Priyanka Shah.

· What does experience mean to you?

A lifelong celebration of success and failures.

· What should marketers not live without?

A cocktail mix of gut feel and data.

· Consolidation is at its peak. What is the role of agencies today?

Consultants to ensure growth maximization with optimum use of investments and creative output.

· What’s your view on Innovation?

It can be achieved only when you deliberately stop planning for it.

· What is the future of brand experiences?

Immersive, Intuitive, Interconnected and Inspiring.

· Tell us what makes Isobar different and better

Isobar helps in metamorphism of a caterpillar into a butterfly